Two Pros In a Pod                               



Solution Pods help small business owners and entrepreneurs with operating a business successfully by providing free advice from other business professionals. Weekly pods include tips and strategies in public relations, sales, marketing and motivational skills. We know how busy you are so each pod is just 5 to 7 minutes long. 

 New pods are released weekly on Thursdays at 9 A.M. EST. Solution Pods help you to network online with other business pros. Feel free to contact our guests at the links we provide at the end of each pod

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"Two Pros in a Pod"  Videos

Meet Massachusetts Democratic Gubernatorial Candidate, Deval Patrick

Should We Roll Back Massachusetts State Income Taxes?
(Windows Media)   (QuickTime)
Deval Patrick discusses his views on income taxes with host Cinda Donovan

Steps to Support Business in Massachusetts
(Windows Media)   (QuickTime)
Deval Patrick discusses steps he would take to support a thriving private economy in Massachusetts.  He also talks about stopping the flow of young educated people leaving the state because of the high cost of living.

An Inside Look at the Red Sox Management
(Windows Media)   (QuickTime)
Hot Business tip-Sponsor this new podcast series and give your business new visibility on the web. Watch it to see what we mean. Get the inside scoop on your favorite baseball team - The Boston Red Sox.

Avoiding Liability with Your Website
(Windows Media)   (QuickTime)
Maria Recalde, an attorney with Sheehan Phinney Bass + Green PA, discusses liability issues related to linking, framing, metatags, copyright infringement, derivative works and more.

Taking the Fear Out of Cold Calling
(Windows Media)   (QuickTime)
Vicki Donlan, Publisher and Founder of Women's Business News, Boston, a Herald Media Company, offers advice to help viewers overcome the fear of making cold sales calls.

Meet Massachusetts Democratic Gubernatorial Candidate, Chris Gabrieli
Using the Internet to Campaign
(Windows Media)   (QuickTime)
Chris Gabrieli talks about some of his unique web strategies to campaign for governor.

Meet Massachusetts Independent Gubernatorial Candidate, Christy Mihos.
Roll Back of the State Income Tax in Massachusetts
(Windows Media)   (QuickTime)
Chrisy Mihos discusses Proposition 1 - returning 40 percent of state annual revenues back to cities and towns to help ease property taxes. He points out that the state is losing businesses and population to other states because its too expensive to live in Massachusetts.

Meet Massachusetts Gubernatorial Candidate, Lt. Governor Kerry Healey.
Lt. Governor Kerry Healey gives her views on important business issues in this 4 part mini series. This series is also available for download through iTunes in both video and audio formats.

Health Care Reform
(Windows Media)    (QuickTime)
 Incentive Programs for Business
(Windows Media)    (QuickTime)
 Income Tax Roll Back
(Windows Media)    (QuickTime)
 Using the Internet to Campaign
(Windows Media)    (QuickTime)

Jump Starting the Economy in Massachusetts
(Windows Media)   (QuickTime)
Jon Chesto, Business Editor for the Patriot Ledger, offers his views on the present state of the economy and work force in Massachusetts.  He discusses the impact of the economic stimulus bill awaiting Governor Romney's approval.

Managing the "Generational" Work Force Supply Chain
(Windows Media)   (QuickTime) 
Bob Kustka, President of CHR Partners, a human resources development firm, talks about managing different age groups of workers entering and leaving the work force and its impact on employers. He makes suggestions on how to assess employee demographics and culture and to be proactive in planning for the future. He says businesses need a succession plan so that they are able to have future managers and not risk skilled labor shortages.

Adding a Second Language to Your Website
(Windows Media)   (QuickTime) 
Should you be adding a second language such as Spanish to your website?  Kevin McNally, CEO and Creative Director of
  InteractivePalette, says that visitors to your site may be more comfortable using your services if your site is available to them in their native language.

Getting Press Coverage
(Windows Media)   (QuickTime) 
Vicki Donlan, Publisher and Founder of Women's Business News, Boston, a Herald Media Company, talks about how to get the visibility in the press that your business deserves. She explains how to create an effective press release, how to target the right editors, how to pitch your story and what you need to know about editorial deadlines.

The South Shore Chamber of Commerce
(Windows Media)  (QuickTime) 
Peter Forman, President of the South Shore Chamber of Commerce discusses the benefits of joining the largest chamber of commerce in Massachusetts. He also describes the various types of chambers and their purpose.

The Economic Impact of the Greenbush Train Line
(Windows Media)  (QuickTime) 
Peter Forman, President of the South Shore Chamber of Commerce, (Massachusetts) talks about the positive effects that the Greenbush Line will have on the business economy and on the quality of life for residents on the South Shore.

Your Trademark
(Windows Media)  (QuickTime) 
Maria Recalde, an attorney with Sheehan Phinney Bass + Green PA, discusses choosing and protecting your trademark.

Complying With Export Regulations
(Windows Media)  (QuickTime)
Paula Murphy, Director of Massachusetts Export Center, talks about how companies need to be aware of government compliance regulations in order to export goods and services abroad.

Maintaining Your Computer
(Windows Media)  (QuickTime)
Technical expert, Steve Gilman, of SPG Computer Services offers solutions to help your computer to run faster and more efficiently.

Phishing and Email Scams
(Windows Media)  (QuickTime)
Maria Recalde, an attorney with Sheehan Phinney Bass + Green PA, tells viewers what phishing is and how to avoid be lured by an email scam. She discusses ways that businesses are particularly vulnerable to these scams.

The Sales Funnel
(Windows Media) (QuickTime)
Andrew Botieri of Total Peak Performance explains his concept of the sales funnel or pipeline and offers tips to keep it full of sales leads.

Marketing and PR 
(Windows Media) (QuickTime)
Jim Farrell, President of PR First, explains to businesses how to benefit from both PR and marketing.

Developmental Manager
(Windows Media) (QuickTime)
Bob Kustka, President of CHR Partners, discusses how to be a developmental manager and how to help employees do their jobs better.
  
Planning for Growth 
(Windows Media)  (QuickTime)
Jacqueline Collins of Partnering for Performance, offers tips on developing a business model and implementing a business plan.

Customer Retention and World Class Servicing
Andrew Botieri of Total Peak Performance discusses customer service issues and tips on how to improve your customer service and retention.

Corporate Comfortable, Trends in Clothing 2006
New guidelines are provided by Lori Johnson owner of  Your Best Image for a change to "Corporate Comfortable" from the former "Corporate Casual" creating a more professional image.

Optimizing Your Website
Beth Sobiloff, owner of Birchwood Enterprises, discusses how to get your website to the top of the list in the search engines through using key words to optimize your site.

 Your Niche
      Rhonda Kallman, founder of New Century Brewing Company discusses how to create a niche for your product by finding unmet needs that bigger businesses miss and discovering the points of difference.

Public Relations Do's and Don'ts
Jim Farrell, President of PR First, discusses how to get your public relations stories in the media.

Managing Change
       Andrew Botieri, Founder of Total Peak Performance, gives tips on how to help your employees adapt to the changing work environment.

Branding Your Business
Laura Willis, President of Willis-Works Communications gives tips on how to choose a brand or logo for your business.